SaaS SEO Blog

Notes from the work, not from the marketing team

Written by Alston Antony while doing the work: what we test on our own 13 properties, what breaks on SaaS sites, and what is actually changing as buyers move their research into AI answers.

1 article
Written by the practitioner
Featured · Agency

Why Maxinium is now a SaaS and B2B SEO agency only

Maxinium started in Sri Lanka as a general digital marketing agency. It now does SaaS and B2B SEO only. Here is the reasoning, the evidence behind it, and what changes for clients.

Read the article

· 10 min read · Alston Antony

Key takeaways

  • Maxinium has stopped selling general digital marketing. It now works only on SaaS and B2B software SEO, measured against signups, pipeline and ARR.
  • General SEO and SaaS SEO are different disciplines, not different budgets. The buyer researches in comparison and alternative queries, converts into a trial rather than a form fill, and sits behind an architecture that breaks crawlers in specific ways.
  • The move is backed by owned assets, not ambition: 15 live properties, 7,778 referring domains, 125 keywords in Google’s top three, and 500+ SaaS products personally bought and tested.

What gets written about here

  • Commercial page architecture: comparisons, alternatives, integrations
  • Technical SEO for SaaS: rendering, subdomains, docs platforms, migrations
  • AI search, GEO and LLMO: getting cited rather than just ranked
  • Measurement: tying keyword clusters to trials, MRR and ARR
  • Agency and operating notes from running 15 owned properties

Rather skip the reading

Get the answer for your product directly

Send Alston your product URL, who buys it and the growth number you are held to. You will get a straight read on whether SaaS SEO can move it, usually within a day.

Email Alston Message on LinkedIn

Free SaaS SEO growth blueprint

Opportunity map, keyword gaps, technical priorities and a 90-day plan.

Founder-led, never junior-led

You work directly with Alston Antony from audit to reporting.

Reported against revenue

Signups, trials, MRR and AI share-of-voice, not impressions.

An honest yes or no

We only take on SaaS companies we believe we can get results for.