About Maxinium
Maxinium began in Sri Lanka as a general digital marketing agency. It now does one thing: SaaS and B2B SEO, measured against signups, pipeline and ARR. This page explains who runs it, what happened in between, and why the service list got shorter on purpose.
Alston Antony
Founder · AI & SaaS SEO
The short version
Maxinium is run by Alston Antony, an AI and SaaS SEO specialist who has worked in search since 2010. He is Senior Digital Marketing Manager at Brainstorm Force, whose WordPress and AI software powers more than 7 million sites, and he operates 15 web properties of his own.
That second half matters more than the first. Most SEO agencies have never carried the risk of ranking something they own. Alston has built more than 100 sites, kept 13 of them running, earned 7,778 referring domains across them and holds 125 keywords in Google’s top three. When a recommendation reaches a client, it has usually already been tested somewhere the downside was his.
He has also personally bought, installed and tested 500+ SaaS products since 2019, published 617 videos to 643K+ views, recorded 12 SaaS founder interviews and taught over 30,000 students across six courses. The result is an unusual combination for this work: an engineer’s read on technical SEO, and a buyer’s read on how software actually gets chosen.
The full personal story, including the parts that have nothing to do with SEO, lives on alstonantony.com/about. What follows here is the professional half of it.
15+
Years working in search, since 2010
100+
Websites built, 15 of them still running today
500+
SaaS products personally bought and tested
125
Keywords ranking in Google’s top 3 across owned properties
7,778
Referring domains earned across in-house projects
30,000+
Students taught across 6 courses
617
Videos published, 643K+ views
12
SaaS founder interviews recorded
How we got here
Including the part where two Google algorithm updates deleted most of the business. That is the section that shaped everything after it.
2010
Sri Lanka
Alston’s first money online was a $15 cheque from a file-sharing platform, cashed at a bank branch that had never processed one before. The mechanics were crude, but the lesson underneath was the one he still sells: find where demand already exists, then put something useful in front of it. Within months it was $100, then $1,000 from pay-per-download affiliate work.
The Panda &
Penguin years
Affiliate & niche sites
Micro-niche AdSense sites, Amazon and ClickBank affiliate blogs, one of which peaked at 3,865 visitors a day. Then Google shipped Panda and Penguin, and most of it evaporated. Accounts were banned, rankings vanished, and the shortcuts stopped working permanently. Getting flattened by two algorithm updates is why Maxinium does not sell tactics with an expiry date.
Pre-2020
Colombo, Sri Lanka
Maxinium started as a Sri Lankan digital marketing agency, founded with Alston’s brother. It did the work agencies in that market do: general SEO, local clients, a wide service list. It worked, and it also taught him that a generalist agency competes on price while a specialist competes on judgement.
UK
University of Greenwich
A master’s in software engineering, completed with distinction, with a dissertation on an SEO Management System for Beginners that earned its own recognition. Before that, an IT degree at ESOFT in Sri Lanka, compressed from four years into two and a half. The engineering half is why technical SEO for SaaS is the service Maxinium is least willing to outsource.
2019
SaaSPirate
SaaSPirate launched as a home for verified SaaS and AI lifetime deals, and grew to 2,513+ deals, a 100K+ community and 30K+ subscribers. To review software honestly you have to buy it, install it and try to break it, so Alston did — 500+ products and counting. That is where the SaaS-buyer intuition behind every comparison and alternative page comes from.
Today
Brainstorm Force
Alston runs full-funnel marketing for AI and WordPress products at Brainstorm Force, a company whose software powers more than 7 million sites. On ZipWP he took organic clicks up 74% from a zero baseline and pushed 28 keyword variations to #1. His working rule there is the same one Maxinium runs on: AI does the research, briefs, internal linking and audits; a practitioner decides what ships.
2026
Maxinium
Maxinium relaunched with one focus instead of ten. No local SEO, no general digital marketing, no website packages. Just SaaS SEO and B2B SEO, measured against signups, pipeline and ARR, for a deliberately small roster of software companies. The reasoning is written up in full on the blog.
How we work
Every agency says it is different. These are the specific commitments that make Maxinium different, stated plainly enough that you can hold us to them.
Roster policy
Maxinium keeps a deliberately small client list. Founder-led work does not scale by adding headcount, so capacity is the constraint we manage instead of pretending it isn’t.
Sessions, impressions and rankings are diagnostics. We report organic-sourced trials, paid conversions, MRR and ARR, because those are the numbers a founder can act on and a board will accept.
Maxinium used to sell everything to everyone. It now sells SaaS and B2B SEO to software companies. Narrowing the service list is what made the judgement inside it worth paying for.
15 owned properties, 7,778 referring domains and 125 top-3 keywords, plus a Tamil-language property that holds #1 in Google and is named inside its AI Overview. Nothing gets recommended to a client that has not already been tested somewhere we carry the downside ourselves.
AI handles research, briefs, internal-link mapping and audit passes at a speed no human matches. What ships is still a judgement call made by someone accountable for the result.
If the search demand is not there, or the product does not convert the traffic it already has, we say so on the first call. Saying no to the wrong fit is what makes attention available for the right one.
The person who audits your site is the person who writes the strategy and sits on your monthly call. That does not scale by adding headcount, so we do not try to.
Education & credentials
Search rewards demonstrable expertise, and so do buyers. Here is the verifiable part.
MSc Computer Software Engineering
University of Greenwich, United Kingdom. Passed with distinction. Dissertation: an SEO Management System for Beginners.
BSc Information Technology
ESOFT, Sri Lanka. A four-year programme completed in two and a half years alongside freelance client work.
Professional Member, BCS
The Chartered Institute for IT, United Kingdom. The professional body for computing in the UK.
Professional Member, DMASL
Digital Marketing Association of Sri Lanka.
Ahrefs SEO Certified
Plus Semrush and HubSpot certifications, kept current rather than collected once.
WordCamp 2026 Media Partner
Community work inside the WordPress ecosystem, where a large share of SaaS sites live.
Proof of work
All 15 are live, and every one is a working test bed for the same technical, content and authority systems a Maxinium client gets. The portfolio is deliberately mixed: a hyperlocal city guide and a B2B software directory need the same entity clarity, the same crawl hygiene and the same citation work — only the vocabulary changes.
SaaS & AI
Directories, deal platforms and review sites aimed at software buyers.
Education
Free courses and reference libraries, several in Tamil and for the Sri Lankan market.
Local & niche
Hyperlocal and special-interest sites. Different vertical, identical SEO mechanics.
Work with Maxinium
Tell Alston what you are building, who buys it and what growth target you are held to. You will get a straight read on whether SaaS SEO can move those numbers — and if it cannot, you will get that answer just as fast.
Free SaaS SEO growth blueprint
Opportunity map, keyword gaps, technical priorities and a 90-day plan.
Founder-led, never junior-led
You work directly with Alston Antony from audit to reporting.
Reported against revenue
Signups, trials, MRR and AI share-of-voice, not impressions.
An honest yes or no
We only take on SaaS companies we believe we can get results for.